Visual identity system
Art direction
Guidelines
Implimentation

Xfinity’s partnership with the U.S. Olympic & Paralympic Committee provided a global stage to debut its new visual identity, positioning the brand as a symbol of connection and empowerment for athletes and audiences. More than 10 agencies adopted a cohesive design system and bespoke athlete photography, bringing them to life across TV, OOH, social, digital, retail, and experiential channels.